# Proscion — AI-native sales platform for insurance (full text)

Source: https://proscion.de/ · As of: 2026. Languages: German (default) and English (language switcher, browser-language auto-detection; same URLs, client-side switch). This English document is provided for AI crawlers and convenience; the legally binding version of the legal texts (legal notice, privacy policy) remains German. Registered office: Berlin, Germany.
Contact: contact@proscion.de.

Proscion digitises the journey from the first customer enquiry to the policy — fully,
automatically and in the voice of the respective brand. For insurers, broker pools and their
end customers. Proscion is both a software product (apeiron.one) and consulting (AI Sales Consulting).

Figures per the website: 96% lower acquisition cost; on average 4 minutes from enquiry to
application. Compliance self-assessment: GDPR-, BaFin- and IDD-compliant. Status: onboarding open from Q3 2026.

## Hero

Insurance sales, reimagined. AI-native. End-to-end. Proscion digitises the journey from the first
customer enquiry to the policy — fully, automatically and in your brand's voice.
Example dialogue: Customer: "Need supplementary health insurance, 32, in IT." → Proscion: "Analysis
running · 14 tariffs · 3 recommendations."

## Offering — Two ways to bring AI into sales

Proscion is product and consulting. Use the platform, buy in the expertise — or combine both.
Either way, it's about AI at the customer touchpoint, not in the back office.

### 01 · Product — Platform: apeiron.one
Our AI sales agent. The foundation for digital product distribution across all lines of business;
guides end customers from first contact to application in dialogue, not in a form.
- Available 24/7 on web, WhatsApp, email and voice
- Needs analysis & tariff reasoning in natural language
- IDD-compliant advice documentation built in
- Seamless handover to advisors with full context
- White-label-ready for insurers and broker pools
- Line-of-business roadmap: private health insurance (live), corporate health, company pension, life
- Domain: apeiron-one.de

### 02 · Consulting — AI Sales Consulting
AI in sales rarely fails on the technology — almost always on a lack of buy-in. Proscion brings the
salesforce on board from day one, makes the benefit tangible in everyday work, and rolls out AI so it
relieves rather than threatens.
- Use-case mapping along the real tasks of the advisors
- Change management: incentives, commissioning, internal communication
- Pilot with measurable impact and visible relief for the team
- Data strategy, compliance & regulatory support

## Complementary — We augment, we don't replace

Traditional sales isn't the problem — missing capacity is. apeiron.one takes on the stretches that
human advisors can't serve today, or not at the right time. Advisors keep their customers and become
more productive.
1. Absorb lead peaks (campaigns, trade fairs, seasonal peaks) — no lost leads at peaks.
2. Reactivate unserved portfolios (tariff checks, adjustments, cross-selling) — lower lapse rate, more cross-sell.
3. Serve channel preference (digital first contact, evenings/weekends) — more first contacts, younger audiences.
4. 24/7 co-pilot for advisors — keeps the conversation warm, clean handover. No requests slipping through.
Guiding principle: "Every unhandled lead is money thrown away."

## Use case — Private health insurance lead generation: one landing page, four lead qualities

Source: landing page for the statutory → private health switch. With apeiron.one a single page produces four lead types:
- Path A — Classic form: standard lead, low threshold, little context.
- Path B — Direct online purchase with AI: full AI consultation end-to-end, direct online purchase (= sale instead of lead).
- Path C — Hybrid / handover to advisor: AI starts, hands over for special cases (pre-existing conditions, complex needs) with the full context. Lead quality: high, enriched.
- Path D — Inform first, then lead: the prospect reads up first (private vs. statutory health, premiums in old age, civil-servant allowance); whoever fills in the form afterwards is high-intent.

## Audiences — Three audiences, one platform

Proscion is modular: one shared core, three clear experiences.
- 01 End customer (B2C · D2C): advice like a conversation. Multichannel (web, WhatsApp, email, voice), needs analysis in natural language, instant comparison of relevant tariffs. No forms, no waiting.
- 02 Insurer (B2B · white-label): Proscion as the invisible engine behind your own brand. Own domain/design/tone of voice, integration with portfolio systems & BiPRO, real-time reporting for product & actuarial teams.
- 03 Broker pool (B2B2C · pool): sales power for affiliated brokers without breaking their workflow. Lead distribution & advisor matching, commission accounting & reporting, compliance logs & IDD-compliant documentation.

## AI engine — An AI that understands insurance

Trained on real advisory dialogues, tariff frameworks and regulatory requirements. Not a generic
model, but an engine that is reliable in sales. Multi-stage reasoning: Intent → Context → Reasoning → Outcome.
1. Needs, not forms: recognises the real need from a few sentences and only asks the open questions.
2. Real-time tariff reasoning: compares terms, exclusions and clauses and explains them in the customer's language.
3. Regulation built in: IDD obligations, suitability statement, documentation duty — automatic and audit-proof.
4. Human in the loop where it counts: seamless handover to advisors with the full context.

## Platform modules — Six modules, one data core

- Conversation OS: dialogue engine across web, WhatsApp, email, voice; consistent brand, seamless and auditable handovers (chat · voice · mail · messaging).
- Tariff hub: access to relevant tariffs, terms and rating engines via BiPRO, native APIs and curated data feeds.
- Identity: secure ID & capacity to contract — video ident, eID, qualified signature in the flow.
- Compliance: IDD advice record and suitability check, automatic and audit-proof.
- Analytics: funnel & tariff insights, real-time reporting for product, actuarial and marketing.
- Orchestration: visual workflow builder for special cases (underwriting escalation to re-engagement), low threshold for business teams.

## White-label

Proscion runs under the partner's brand: configurable primary colour, logo, brand name, domain,
claim, typeface and tariff universe. Interactive example brands on the website: proscion
(kunde.proscion.de), AlphaCare (beratung.alphacare.de), NordPolice (meine.nordpolice.de),
Maklerwerk (tarife.maklerwerk.de).

## Why Proscion — Three disciplines in one team

AI sales for insurance only works when three worlds come together: scaling tech, insurance know-how
from inside the industry, and sales experience with the end customer. 63 years of combined
experience, split across three disciplines / three founders:
- 01 Tech & scale-up: architecture, AI engineering, scaling; experience from building and leading tech companies.
- 02 Insurance: tariff worlds, regulation, BiPRO, pool and insurer structures.
- 03 Sales: conversion, advisory dramaturgy, closing psychology from hands-on sales.

## Compliance — Regulatory-compliant by design

Compliance is anchored in the architecture — from data storage through model selection to advice documentation.
- AI regulation (EU AI Act): risk classification, transparency obligations, human-in-the-loop for high-risk. Status: compliant.
- Data protection (GDPR): privacy by design, data minimisation, EU data residency, complete data-processing agreements for white-label partners. Status: compliant.
- Financial supervision (BaFin): MaRisk, MaGo, BaFin circulars on IT security and outsourcing; audit-proof logging structures. Status: compliant.
- IT security (BSI IT-Grundschutz): BSI IT-Grundschutz methodology, C5 criteria for cloud services, attestable on request. Status: compliant.
- Insurance distribution (IDD & VVG): advice record, suitability check and information duties generated automatically. Status: compliant.
- Accessibility (European Accessibility Act / BFSG): keyboard control, screen reader, contrast, plain language — including in the AI dialogue. Status: compliant.
Guiding principle: "For us, regulation isn't an add-on — it's architecture." Every use case goes through a structured compliance review before it is built.

## Process — Live in four steps (typically 6–12 weeks)

1. Week 1 — Discovery: map goals, the tariff universe and compliance requirements, with the business teams.
2. Week 2–4 — Branding & setup: white-label configuration, language-model tuning, tariff integration.
3. Week 4–8 — Pilot: live with one line/audience, weekly iteration.
4. From week 8 — Scaling: rollout to further lines, channels and audiences with continuous AI tuning.

## Contact

30 minutes, no sales pitch: platform live + concrete questions on integration, compliance and ROI.
- Email: contact@proscion.de
- Registered office: Berlin · Germany
- Status: onboarding open — Q3 2026