Live in production · first partners active

Your own AI sales agent. Selling your products, in your name, around the clock.

Advisory capacity that no longer depends on headcount and open calendar slots.

Every product gets its own agent. As many as you have products. Under your brand.

It captures the need, compares your tariffs, explains them in plain language, takes the application to signature readiness and documents the conversation in text form. Every line of business, any time of day, any case size. The technology behind it is apeiron — your customer only ever sees you.

You keep every consultation you handle today. Your agent takes the ones nobody had time for.

Book a demo See what your customer sees
01 Customer side
What the end customer sees — in the brand’s voice.
Nordwind Versicherung
Digital adviser white-label
Hello! I’m your digital adviser from Nordwind. How can I help?
I’m looking for dental insurance.
Happy to help. I’ll ask a few short questions and then compare matching tariffs for you.
Compare tariffs
Message …
Motor Health top-up Private health Company pension Life Liability Contents Legal expenses Accident Disability + more
AIEngine
One engine, any line
across tariffs & carriers
Builder · process flow
Question
Anamnesisanamnese_fragen
Action
TariffFindertariffinder
Choice
Tariff choicetarif_wahl
Audit trail
erstinfo_kenntnisnahme14:02:11
tarif_empfohlen14:07:13
lead_erstellt14:09:47
Analytics · last 30 days
258sessions
137completed
80leads created
31%conversion
6.2% vs. last month
12agents active
12products covered
4 minenquiry → application
System active · 6 sessions live
96%lower acquisition cost
4 minAvg. time enquiry → application
GDPR · BaFin-compliant · IDD-compliant
For advisors and brokers

You keep the customer. You keep the decision.

Customer decisions don’t keep office hours. They happen on the sofa on a Sunday evening, during a lunch break, just before midnight. Whoever has a question in that moment wants it answered in that moment.

Your agent answers in that moment. It carries your name, recommends from your portfolio and hands over to you the moment your customer needs you — with the full conversation history.

Handover happens when it is needed.

Your customer can ask for a person at any time. And the agent hands over of its own accord as soon as the case calls for it.

You see every word.

Every recommendation, every step stays traceable — even months later.

Your customer stays your customer.

No third-party brand, no third-party domain, no passing on.

The application reaches you finished.

Signature-ready, documented, IDD-compliant.

What IT and your sales director will want to know

Sales
Loses nothing. Every consultation handled today carries on being handled. The agent takes the ones that are left over today.
Brand
Your brand, your domain. The end customer sees your business. Proscion appears nowhere.
Systems
No system migration. The completed case goes through interfaces into the system you use today. Portfolios stay where they are.
Operations & audit
Servers in Germany, Berlin location. Every recommendation, every step sealed and traceable. We supply the details for your DORA information register.
Timeline
First agent in production in 2–4 weeks. Start with one line of business — then as many more as you have products.
What an agent does

Every product its own agent. Each one around the clock.

Your product agent Your line of business · Your brand
Available
around the clock. At night, at weekends, on public holidays.
Capacity
any number of conversations at once. A hundred enquiries in the same minute become a hundred complete consultations — no queue, no callback list.
Responsibilities
Capture needs · Compare tariffs and explain them in plain language · Take the application to signature readiness · Document the consultation
Products
one agent per product. Another one is configuration, not a rebuild.
Hands over to a person
for special cases, at the customer’s request, at any time from the header — with the full conversation history.
Appears as
Your business. Your brand, your domain, your rules. The end customer sees you, not us.
Accountable to
Your team. Every conversation, every recommendation, every step stays traceable and evidenced — even months later.
Live · Customer view

This is what your customer sees.

No Proscion logo, no unfamiliar domain — the end customer stays inside your brand throughout. And what they get is not an open chat but a guided consultation, from the first need to the signed application.

Customer view of the apeiron platform in a partner’s branding: guided dental top-up insurance consultation with a progress bar from needs analysis to completion, selectable options and handover to a human adviser.
View the demo

A partner’s live journey · real operation

  • Your brand, your assistant Logo, colours, domain and the assistant’s name belong to the partner. Proscion stays invisible.
  • A guided process, not an open chat Needs, history, tariff, personal data, completion — the customer always knows where they are in the conversation.
  • Handover to a human adviser Available from the header at any time: the AI leads, a person takes over the moment it matters.
  • Dialogue in the customer’s language The conversation runs multilingually — without building a second advisory flow.

Real product view · demo partner “Nordwind Versicherung”, sample data. Interface shown in German; the dialogue itself runs in the customer’s language.

The outcome

Not a chatbot.
An agent that sees the consultation through.

At the end of every consultation, four things exist — no matter what time of day it took place.

  1. The signature-ready application
  2. The advice documentation in text form
  3. The lead with the full conversation history
  4. The handover record for your team
Complementary · not competitive

Augment,
don’t replace.

Traditional sales isn’t the problem — missing capacity is. Your agents take on the stretches that human advisors can’t serve today, or not at the right time. Advisors keep their customers. Your agents run the conversations nobody else has time for.

Scaling 01

Absorb lead peaks.

Campaigns, promotions, deadlines: every lead not handled within minutes measurably loses value. Your agents fully absorb peaks — without burning out your advisors.

No lost leads at peaks
Portfolio care 02

Reactivate unserved portfolios.

Thousands of policies in pools and insurer portfolios receive no active care today. Your agents help — tariff checks, adjustments, cross-selling — without advisors having to invest time.

Lower lapse rate · more cross-sell
Channel preference 03

When the customer wants digital.

A growing share of end customers prefer the first contact to be digital — late at night, on weekends, at their own pace. Your agents serve them where they are and hand over to human advice when it fits.

More first contacts · younger audiences
Availability 04

Available when nobody else is.

When the advisor is in a meeting, on holiday or simply unavailable at night, your agents keep the conversation warm — with full context and a clean handover as soon as the human is back.

No requests slipping through
Every unhandled lead is money thrown away.
What we’re not

What we are not.

  • Not an insurance provider. We don’t build insurance products of our own and we carry no risk. Your agents work with the tariffs in your portfolio.
  • Not a comparison portal. We don’t run a tariff range of our own and we don’t sell on our own account.
  • Not a sales CRM. We manage neither customers nor contracts. apeiron records the data from the sale and hands it over via interfaces to the system you already use.
  • Not a sales force. We supply you with the technology — you sell in your name and under your licence.
White-label

Your brand up front. apeiron behind it.

For insurers and broker pools that don’t want to build digital sales themselves, but won’t give up their brand either. apeiron runs under your domain, in your CI, with your tone of voice — within weeks, not years.

Discuss white-label

“Nordwind Versicherung” is a fictional demonstration brand with sample data — not a customer or partner of Proscion.

Compliance · Regulation

Regulatory-compliant.
By design.

We build sales AI for one of Europe’s most regulated markets. That’s why compliance isn’t a checklist at the end, but anchored in the architecture — from data storage through model selection to advice documentation.

apeiron advice documentation: IDD advice record with confirmation of the disclosure duty under § 19 VVG on the left, a chronological audit-proof audit trail with SHA-256 hash on the right

Advice documentation · IDD record & sealed audit trail — generated automatically

AI regulation EU·AI

EU AI Act

Risk classification, transparency obligations and human-in-the-loop for high-risk applications — built in structurally, not documented after the fact.

Compliant
Data protection DSGVO

DSGVO / GDPR

Privacy by design, data minimisation, EU data residency and complete data-processing agreements for all white-label partners.

Compliant
Financial supervision BaFin

BaFin requirements

Aligned with MaGo and the supervisory requirements for automated business processes. Audit-proof logging structures for examiners.

Compliant
IT security BSI

BSI-Grundschutz

Implemented following the BSI IT-Grundschutz methodology. C5 criteria for cloud services are taken into account and can be attested on request.

Compliant
Insurance distribution IDD

IDD & VVG

Advice record, suitability check and information duties are generated automatically — IDD- and VVG-compliant, with no extra effort for advisors.

Compliant
Accessibility EAA

European Accessibility Act

Accessible operation per EAA & BFSG: keyboard control, screen-reader support, sufficient contrast and plain language — including in the AI dialogue.

Compliant
Outsourcing DORA

Outsourcing under DORA

Your procurement team gets the details for its information register under Art. 28(3): server location Germany, a description of the service provided, named points of contact. Audit rights, availability commitments and support for an exit are set out in the contract.

Compliant

The distribution licence stays exactly where it is today: with you. apeiron distributes under your authorisation and with your processes — every consultation fully documented.

01

For us, regulation isn’t an add-on — it’s architecture. Every new use case goes through a structured compliance review before it’s built. That makes us slower at the start — and faster once insurers and pools commit to us.

See how it works
From first conversation to first agent

Configure, don’t develop.

You buy the platform. You build the agents with it. Typically 2–4 weeks until your first agent advises in production.

01 / Week 1

Discovery

We map goals, the tariff universe and compliance requirements — together with your business teams.

02 / Week 1–2

Brand & setup

White-label configuration, language-model tuning, tariff integration.

03 / Week 2–4

Pilot

Live with a selected line or audience. Weekly iteration.

04 / from week 4

Scaling

Rollout to further lines, channels and audiences — with continuous AI tuning.

apeiron process builder: visual node graph of the „comprehensive private health insurance" flow with node palette, a branch on the compulsory-insurance threshold (JAEG) and a publish action

Process builder · Advisory flows orchestrated visually — validated & versioned

Onboarding support included

AI in sales rarely fails on the technology — almost always on a lack of buy-in. We bring your salesforce on board from day one and introduce apeiron so it relieves rather than threatens.

  • Use-case mapping along the real tasks of your advisors
  • Change management: incentives, commissioning, internal communication
  • Pilot with measurable impact — and visible relief for the team
  • Data strategy, compliance & regulatory support
See how it works
Who builds with it

Three kinds of business. The same technology.

The same engine, three distinct experiences — depending on who is sitting in front of the agent.

01 / End customer

Advice that feels like a conversation.

Conversational AI guides through needs, tariff selection and application — on the customer’s channel. No forms, no waiting.

  • Multichannel: web, WhatsApp, email, voice
  • Needs analysis in natural language
  • Instant comparison of relevant tariffs
B2C · D2C
02 / Insurer

White-label sales in your own brand.

apeiron as the invisible engine behind your brand. CI, tone of voice and tariff universe are fully configurable.

  • Your own domain, design and tone of voice
  • Integration with portfolio systems & BiPRO
  • Real-time reporting for product & actuarial teams
B2B · White-label
03 / Broker pool

Scaled for hundreds of thousands of customers.

Sales power for affiliated brokers — without breaking their workflow. Including lead distribution and complete documentation.

  • Lead distribution & advisor matching
  • Analytics across all connected agents
  • Compliance logs & IDD-compliant documentation
B2B2C · Pool
See how it works
Use case · Private health insurance lead generation

One landing page.
Four lead qualities.

A classic landing page delivers a single lead type. With apeiron you get four — each with its own data, its own conversion probability and the right follow-up. The prospect decides how deep to go.

Source Landing page · statutory → private health switch
PATH A

Classic form

The prospect fills in the mandatory fields and grows into a standard lead. Proven, familiar, low threshold — but little context.

Lead quality Standard
PATH B

Direct online purchase with AI

The prospect goes through the full AI consultation end-to-end and buys directly online. The lead becomes an instant sale — no appointment, no callback.

Lead quality = sale
PATH C

Hybrid · handover to advisor

Advice starts with the AI. For special cases (pre-existing conditions, complex needs) apeiron hands over seamlessly to a real advisor — with the full conversation context.

Lead quality High · enriched
PATH D

Inform first, then lead

The prospect first reads up on topics (private vs. statutory health, premiums in old age, civil-servant allowance). Whoever fills in the form afterwards has genuine interest — not just curiosity.

Lead quality High-intent
See how it works
One platform · three steps

Define the process. Launch the agent. Analyse.

The entire sales cycle in one platform — from the advisory flow through the AI dialogue to analytics.

01

Define the process

Build advisory flows visually — no code, validated and versioned.

Process builder: visual advisory flow for comprehensive private health insurance
02

The agent leads the conversation

The AI agent advises around the clock, analyses needs and recommends tariffs.

AI agent in a live customer dialogue with a tariff recommendation
03

Review the analytics

Sessions, conversions and utilisation — live across all your organisation’s agents.

Platform console with analytics on sessions, conversion and utilisation

Illustrative example

At the core · AI engine

An AI that truly understands insurance.

Trained on real advisory dialogues, tariff frameworks and regulatory requirements. Not a generic model — an engine that delivers reliably in sales.

apeiron AI sales agent: live customer dialogue on comprehensive private health insurance with the tariff recommendation „Aurevia Privat Premium", including proof of IDD, GDPR and BaFin compliance

Illustrative example

Proscion AI · multi-stage reasoning
01

Needs, not forms

From just a few sentences, the AI recognises what the customer really needs — and only asks the questions that are genuinely open.

02

Real-time tariff reasoning

Compares terms, exclusions and clauses — and explains them in the customer’s language.

03

Regulation built in

IDD obligations, suitability statement, documentation duty — generated automatically and stored audit-proof.

04

Human in the loop where it counts

For complex cases the AI hands over seamlessly to advisors — with the full conversation context.

Platform · Modules

Everything a digital insurance sales operation needs.

Five building blocks, one shared data core. You use what you need — and replace what no longer fits.

Conversation OS

Dialogue engine across all channels

Web chat, WhatsApp, email and voice — one shared conversation thread, one consistent brand. Handovers between channel and advisor are seamless and auditable.

CHAT · VOICE · MAIL · MESSAGING
Tariff hub

Integration with the tariff world & comparators

Direct access to relevant tariffs, terms and rating engines — via BiPRO, native APIs and curated data feeds.

Compliance

IDD & documentation

Advice record and suitability check — automatic and audit-proof.

Analytics

Funnel & tariff insights

Real-time reporting for product, actuarial and marketing.

Orchestration

Workflow builder for special cases

Visual logic for special processes — from underwriting escalation to campaign-driven re-engagement. Low threshold for business teams, without an engineering bottleneck.

apeiron platform console: dashboard with sessions, 67.0% conversion, average time from enquiry to application and utilisation, plus an overview of all the organisation’s agents

Platform console · Insight into sessions, conversions and utilisation

Why Proscion

Three disciplines
that belong together.

AI sales for insurance only works when three worlds come together: tech that truly scales, insurance know-how from inside the industry, and sales experience with the end customer. We unite all three — in one team.

Built by people who sell, for people who sell.

63
years of combined experience in tech, insurance and sales. Split across three disciplines · three founders
01 · Tech & scale-up

Platforms that grow.

From MVP to a production system: architecture, AI engineering, scaling. Hands-on experience from building and leading tech companies.

02 · Insurance

The industry from within.

Tariff worlds, regulation, BiPRO, pool and insurer structures. We know the lines of business, the players and the pitfalls — from years of work in the industry.

03 · Sales

The end customer at the centre.

Conversion, advisory dramaturgy, closing psychology. Knowledge you only gather in hands-on sales — not from studies or strategy papers.

Contact

Let’s talk about
your sales.

30 minutes, no sales pitch. We show the platform live — and answer your concrete questions on integration, compliance and ROI.

Emailcontact@proscion.de
LocationPuchheim near Munich · Germany

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