AI Sales Agents for Insurance

Insurance sales,
reimagined.
AI-native. End-to-end.

Proscion digitises the journey from the first customer enquiry to the policy — fully, automatically and in your brand’s voice. For insurers, broker pools and their end customers.

Book a demo Explore the platform
One platform · three steps

Define the process. Launch the chatbot. Analyse.

The entire sales cycle in one platform — from the advisory flow through the AI dialogue to analytics.

01

Define the process

Build advisory flows visually — no code, validated and versioned.

Process builder: visual advisory flow for comprehensive private health insurance
02

The chatbot leads the conversation

The AI agent advises around the clock, analyses needs and recommends tariffs.

AI agent in a live customer dialogue with a tariff recommendation
03

Review the analytics

Sessions, conversions and cost — live across all your organisation’s chatbots.

Platform console with analytics on sessions, conversion and cost

Illustrative example

What we offer

Two ways to bring AI into your sales.

Proscion is product and consulting. Use our platform, draw on our expertise — or combine both. Either way, it’s about AI at the customer touchpoint, not in the back office.

01 · Product Platform

apeiron.one

Our AI sales agent. The foundation for digital product distribution across all lines of business — guiding end customers from first contact to application in dialogue, not in a form.

  • Available 24/7 on web, WhatsApp, email and voice
  • Needs analysis & tariff reasoning in natural language
  • IDD-compliant advice documentation built in
  • Seamless handover to advisors with full context
  • White-label-ready for insurers and broker pools
Line-of-business roadmap
PKV · Live bKV bAV Life …
apeiron-one.de
02 · Consulting Services

AI Sales Consulting

AI in sales rarely fails on the technology — almost always on a lack of buy-in. We bring your salesforce on board from day one, make the benefit tangible in everyday work, and roll out AI so it relieves rather than threatens.

  • Use-case mapping along the real tasks of your advisors
  • Change management: incentives, commissioning, internal communication
  • Pilot with measurable impact — and visible relief for the team
  • Data strategy, compliance & regulatory support
Request consulting
Complementary · not competitive

Augment,
don’t replace.

Traditional sales isn’t the problem — missing capacity is. apeiron.one takes on the stretches that human advisors can’t serve today, or not at the right time. Advisors keep their customers. We just make them more productive.

Scaling 01

Absorb lead peaks.

Campaigns, trade fairs, seasonal peaks: every lead not handled within minutes measurably loses value. apeiron.one fully absorbs peaks — without burning out your advisors.

No lost leads at peaks
Portfolio care 02

Reactivate unserved portfolios.

Thousands of policies in pools and insurer portfolios receive no active care today. apeiron.one helps — tariff checks, adjustments, cross-selling — without advisors having to invest time.

Lower lapse rate · more cross-sell
Channel preference 03

When the customer wants digital.

A growing share of end customers prefer the first contact to be digital — late at night, on weekends, at their own pace. apeiron.one serves them where they are and hands over to human advice when it fits.

More first contacts · younger audiences
Availability 04

24/7 co-pilot for advisors.

When the advisor is in a meeting, on holiday or simply unavailable at night, apeiron.one keeps the conversation warm — with full context and a clean handover as soon as the human is back.

No requests slipping through
Every unhandled lead is money thrown away.
Use case · Private health insurance lead generation

One landing page.
Four lead qualities.

A classic landing page delivers a single lead type. With apeiron.one you get four — each with its own data, its own conversion probability and the right follow-up. The prospect decides how deep to go.

Source Landing page · statutory → private health switch
PATH A

Classic form

The prospect fills in the mandatory fields and grows into a standard lead. Proven, familiar, low threshold — but little context.

Lead quality Standard
PATH B

Direct online purchase with AI

The prospect goes through the full AI consultation end-to-end and buys directly online. The lead becomes an instant sale — no appointment, no callback.

Lead quality = sale
PATH C

Hybrid · handover to advisor

Advice starts with the AI. For special cases (pre-existing conditions, complex needs) apeiron.one hands over seamlessly to a real advisor — with the full conversation context.

Lead quality High · enriched
PATH D

Inform first, then lead

The prospect first reads up on topics (private vs. statutory health, premiums in old age, civil-servant allowance). Whoever fills in the form afterwards has genuine interest — not just curiosity.

Lead quality High-intent
Three audiences · One platform

We’re building the sales of tomorrow — for those who lead it.

Proscion is modular: each audience uses the engine that fits. One shared core, three clear experiences.

01 / End customer

Advice that feels like a conversation.

Conversational AI guides through needs, tariff selection and application — on the customer’s channel. No forms, no waiting.

  • Multichannel: web, WhatsApp, email, voice
  • Needs analysis in natural language
  • Instant comparison of relevant tariffs
B2C · D2C
02 / Insurer

White-label sales in your own brand.

Proscion as the invisible engine behind your brand. CI, tone of voice and tariff universe are fully configurable.

  • Your own domain, design and tone of voice
  • Integration with portfolio systems & BiPRO
  • Real-time reporting for product & actuarial teams
B2B · White-label
03 / Broker pool

Scaled for hundreds of thousands of customers.

Sales power for affiliated brokers — without breaking their workflow. Including lead routing and commission logic.

  • Lead distribution & advisor matching
  • Commission accounting & reporting
  • Compliance logs & IDD-compliant documentation
B2B2C · Pool
At the core · AI engine

An AI that truly understands insurance.

Trained on real advisory dialogues, tariff frameworks and regulatory requirements. Not a generic model — an engine that delivers reliably in sales.

apeiron AI sales agent: live customer dialogue on comprehensive private health insurance with the tariff recommendation „Aurevia Privat Premium", including proof of IDD, GDPR and BaFin compliance

Illustrative example

Proscion AI · multi-stage reasoning
01

Needs, not forms

From just a few sentences, the AI recognises what the customer really needs — and only asks the questions that are genuinely open.

02

Real-time tariff reasoning

Compares terms, exclusions and clauses — and explains them in the customer’s language.

03

Regulation built in

IDD obligations, suitability statement, documentation duty — generated automatically and stored audit-proof.

04

Human in the loop where it counts

For complex cases the AI hands over seamlessly to advisors — with the full conversation context.

Platform · Modules

Everything a digital insurance sales operation needs.

Six modules, one shared data core. Activate what you need — and replace what no longer fits.

Conversation OS

Dialogue engine across all channels

Web chat, WhatsApp, email and voice — one shared conversation thread, one consistent brand. Handovers between channel and advisor are seamless and auditable.

CHAT · VOICE · MAIL · MESSAGING
Tariff hub

Integration with the tariff world & comparators

Direct access to relevant tariffs, terms and rating engines — via BiPRO, native APIs and curated data feeds.

Identity

Secure ID & capacity to contract

Video ident, eID and qualified signature right in the flow.

Compliance

IDD & documentation

Advice record and suitability check — automatic and audit-proof.

Analytics

Funnel & tariff insights

Real-time reporting for product, actuarial and marketing.

Orchestration

Workflow builder for special cases

Visual logic for special processes — from underwriting escalation to campaign-driven re-engagement. Low threshold for business teams, without an engineering bottleneck.

apeiron platform console: dashboard with sessions, 67.0% conversion, average time from enquiry to application and token cost, plus an overview of all the organisation’s chatbots

Platform console · Insight into sessions, conversions and cost

White-label

Your brand up front. Our engine behind it.

For insurers and broker pools that don’t want to build digital sales themselves, but won’t give up their brand either. Proscion runs under your domain, in your CI, with your tone of voice — within weeks, not years.

Discuss white-label
Why Proscion

Three disciplines
that belong together.

AI sales for insurance only works when three worlds come together: tech that truly scales, insurance know-how from inside the industry, and sales experience with the end customer. We unite all three — in one team.

63
years of combined experience in tech, insurance and sales. Split across three disciplines · three founders
01 · Tech & scale-up

Platforms that grow.

From MVP to a production system: architecture, AI engineering, scaling. Hands-on experience from building and leading tech companies.

02 · Insurance

The industry from within.

Tariff worlds, regulation, BiPRO, pool and insurer structures. We know the lines of business, the players and the pitfalls — from years of work in the industry.

03 · Sales

The end customer at the centre.

Conversion, advisory dramaturgy, closing psychology. Knowledge you only gather in hands-on sales — not from studies or strategy papers.

Compliance · Regulation

Regulatory-compliant.
By design.

We build sales AI for one of Europe’s most regulated markets. That’s why compliance isn’t a checklist at the end, but anchored in the architecture — from data storage through model selection to advice documentation.

apeiron advice documentation: IDD advice record with confirmation of the disclosure duty under § 19 VVG on the left, a chronological audit-proof audit trail with SHA-256 hash on the right

Advice documentation · IDD record & sealed audit trail — generated automatically

AI regulation EU·AI

EU AI Act

Risk classification, transparency obligations and human-in-the-loop for high-risk applications — built in structurally, not documented after the fact.

Compliant
Data protection DSGVO

DSGVO / GDPR

Privacy by design, data minimisation, EU data residency and complete data-processing agreements for all white-label partners.

Compliant
Financial supervision BaFin

BaFin requirements

Aligned with MaRisk, MaGo and the BaFin circulars on IT security and outsourcing. Audit-proof logging structures for examiners.

Compliant
IT security BSI

BSI-Grundschutz

Implemented following the BSI IT-Grundschutz methodology. C5 criteria for cloud services are taken into account and can be attested on request.

Compliant
Insurance distribution IDD

IDD & VVG

Advice record, suitability check and information duties are generated automatically — IDD- and VVG-compliant, with no extra effort for advisors.

Compliant
Accessibility EAA

European Accessibility Act

Accessible operation per EAA & BFSG: keyboard control, screen-reader support, sufficient contrast and plain language — including in the AI dialogue.

Compliant
01

For us, regulation isn’t an add-on — it’s architecture. Every new use case goes through a structured compliance review before it’s built. That makes us slower at the start — and faster once insurers and pools commit to us.

From pilot to production

Live in four steps.

We start small, prove impact, scale. Typical time to production: 6–12 weeks.

01 / Week 1

Discovery

We map goals, the tariff universe and compliance requirements — together with your business teams.

02 / Week 2–4

Branding & Setup

White-label configuration, language-model tuning, tariff integration.

03 / Week 4–8

Pilot

Live with a selected line or audience. Weekly iteration.

04 / from week 8

Scaling

Rollout to further lines, channels and audiences — with continuous AI tuning.

apeiron process builder: visual node graph of the „comprehensive private health insurance" flow with node palette, a branch on the compulsory-insurance threshold (JAEG) and a publish action

Process builder · Advisory flows orchestrated visually — validated & versioned

Contact

Let’s talk about
your sales.

30 minutes, no sales pitch. We show the platform live — and answer your concrete questions on integration, compliance and ROI.

Emailcontact@proscion.de
LocationMunich · Germany

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